OXFAM BEHIND THE BRANDS: LAND RIGHTS
Background: In 2013, Oxfam initiated a groundbreaking campaign, Behind the Brands, to challenge 10 of the largest food and beverage companies to improve their economic, social, and environmental performance. This initiative has drawn the support of almost a quarter million advocates and spurred well-known companies to make unprecedented commitments. As a result of this campaign, five companies -- The Coca-Cola Company, PepsiCo, Nestlé, Unilever, and Illovo Sugar Africa – made commitments to zero tolerance for land grabs.
Oxfam seeks to understand to what extent companies are implementing land commitments across their supply chains focusing on three components:
1. Knowledge and transparency
Land acquisitions and new acquisitions across company supply chains
What percent of suppliers actually report on land acquisitions?
Where supply comes from?
Which commodities and their percentage are traceable to mills and estates?
2. Engagement with suppliers on land rights
3. Advocating toward host country governments and international institutions on strengthening land tenure and/or implementing the voluntary guidelines on the responsible governance of tenure of land, fisheries and forests in the context of national food security (VGGTs).
The evaluation used a case study approach.
A diversity of examples of emerging good practice - and evidence in countries with limited progress. Taken together, these examples will offer lessons for implementation and enable analysis around what it takes to implement land commitments at scale.